Logos

 Logo Investigation

Disney                     

     

Disney began in 1983 created by Walt Disney.
The original logo for Disney was just a card that read Walt Disney Productions Present until 1985. In 1985 Walt Disney introduced the fantasy castle logo, this consisted of a white silhouette of the sleeping beauty castle on a light blue background. This logo was created by the Walt Disney Feature Animation in a traditional animation style. In 2006 the more modern and detailed logo was created, featuring the sleeping beauty castle along with moving features and a moat. This design was created completely in computer animation by Weta Digital and featured a redesigned 3D Waltograph typography. In 2011 the Branding featured on the logo was changed from "Walt Disney Pictures" to just "Disney".

Marvel Studios

In 2002 the original Marvel logo featured a flip book logo created by Imaginary Forces. In 2013 a new logo was created, it still starts with the original flip but then it becomes more dimensional it then reveals itself with the metallic sheen before becoming the more well known white on red. It also has studios beneath it. In 2016 the most recent logo was created, it begins with the original comic book panels but transitions into footage and art of the characters from the Marvel Cinematic Universe films. The Perception team animated each being from scratch ,the then mapped these onto 3D models to give them a sense of depth. 

                                      

                                     

Paramount Pictures

 

  Paramount pictures began in 1994. The Paramount mountain is the longest running Hollywood logo. It is said that the mountain is based from a doodle drawn by W.W.Hodkinson during a meeting with Adolph Zukor. The logo was originally a charcoal work of the mountain ringed with 24 stars. In 1951 it was redesigned as a matte painting. In 1953 it was made to be more realistic and 3D. In 1968 the text was reduced from " A Paramount Pictures"  to " Paramount". In1974 the number of stars was reduced to 22. In1975 the logo was simplified in a shade of blue. In 1986 the logo was recreated using computer generated imagery so that the stars moved into their arced position. In 2002 the logo was recreated to include shooting stars, and this was enhanced in 2011.

20th Century Fox

20th Century Fox began in 1935. The original logo was designed using special effects and matte paintings. It was a matte painting on several layers of glass and animated frame by frame. In 1953 the logo was recreated for the new CinemaScope picture progress, it also had an extended fanfare. In 1981 the logo was repainted and updated by recolouring it yellow. In 1994, after a few failed attempts including trying to film a 3D model, the logo was recreated using CGI. In 1997 a new version of the fanfare was recorded and this is still used in the modern logo.

Universal Studios

Universal Studios began in 1912. The 1914 first logo showed a globe with a ring around it. In 1923 the globe was made to look more like earth and the ring became Universal Pictures. In 1936 the logo was built out of plexiglass with words Universal Picture circling around it. In 1963 the camera zooms through space and the word Universal fades in. In 1990 the more life like logo was made. In 1997 this logo was recreated using CGI into the logo that we know today.